ubiasoko

About

Our mission

To connect farmers to a wide range of products and services and generate positive impact in rural communities

Our approach

To instill innovation in our development ensuring that the technology we design and deploy is relevant, adds value to our clients and is fit for purpose

Our team

Has many decades of combined experience in agriculture, finance, technology and emerging markets. We have advised the most influential companies operating in Africa.

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Where we operate

With offices in Cambridge, UK and Dar es Salaam, Tanzania we can draw on an extensive network that results in first class advisory services and fit for business technology

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Our services

We advise

Companies

We work with African-based clients to design, appraise and introduce technology that drives successful organizational change. We develop practical action plans that carefully introduce technology that ensure performance improvement. We help clients decide how best to source technology and ensure any IT deployment is aligned with their business objectives while complying to local legislation and data privacy laws.

Public and Development Sector

We work with regulators, governments and civil society to help them develop strategic plans to address particular sector challenges ensuring that they align with national technology strategies. We have been successfully involved with a range of clients from prime ministerial office level through to local government and NGOs.

We implement

Partnerships

We understand how agribusiness works. We have many years of expertise in mapping out a wide range of commodity supply chains. We identify the challenges and opportunities as well as what steps are required to create sustainable supply chains. We have successfully identified, brokered and created viable farm to fork partnerships.

Technology

We practice what we preach! We have built and deployed mobile applications and mapping technology to address our clients needs. Our latest farmer-focused application, “Ubia Soko” supports farmers and their families by offering them a range of services including access to commodity markets, finance, inputs and health insurance.

. Integrates new technologies on simple feature phones that rural families use
. Focuses on development of the lifestyle of the farming family and their aspirations, ensuring that the goods and services offered are relevant and affordable
. Easily connects service providers with hard-to-reach rural families
. Strong partnerships that coordinate services to families and builds markets
.Service provision integrated with mobile money and banking services offering deep rural penetration

Case study

AGRIinsight is currently working in the Tanzania rice subsector. We first analysed the value chain for a rice trader in 2018 and then set about identifying and engaging with supply chain partners.
We have also set up farmer profiles on Ubia Soko, registering over 10,000 farmers to help them unlock a networked marketplace that focuses on the main challenges they face.
Ubia Soko has also provided farmers with access to bank accounts that allow them to save and pay for relevant services. For banks and insurers, Ubia Soko is a platform to connect with hard-to-reach families, who otherwise might not use their services.
In early 2020 AGRIinsight announced major commercial partnerships with Tanzanian and Kenya based rice wholesalers and distributors thereby completing the digitisation of the rice supply chain. The company can now offer a full digital farm to fork service that allows smallholders to connect directly with large urban markets.

Our IP combines technology (USSD+mobile app+Artificial Intelligence+services+mobile money) and business processes (food systems partners, banks, insurance) to provide a seamlessly delivered package of farmer services

Building a village presence

Ubia Soko -Bringing services to the farmer’s doorstep

. Ubia Soko - Bringing services to the farmer’s doorstep
. Input & Crop Sales Point (“agrodealer plus”)
. Bank agency & mobile money (“cashin/cashout”)
. Digital Service Paypoint
. Information & Training Center
. Customer Support
. Financial Knowledge Dissemination Point
.........Savings/Credit/Insurance/Legal & Regulatory
. Onestop Smart Village Center
.........Internet/Connectivity
.........Digital Service Linkages
.........News & Updates
.........Market & Crop Information
. Product demo point
.

Havesting

Selling